fbpx

Tutorials

The 9 Essential Elements Of An Amazing YouTube Video

You know that saying: the best time to plant a tree was 20 years ago. The second best time is today.

The same is true for your YouTube channel.

The best time to start creating YouTube videos was 5 years ago. But the window of opportunity is not closed. You can still stake your claim, but you have to start today.

So many people I talk to say “I’ve waited too long. The market is too saturated. It’s too hard to start a YouTube channel in 2019. I’ll wait for the next big opportunity. Maybe I’ll start streaming on Twitch…”

True, there is way more competition on YouTube than 5 years ago. But there is definitely still room for you.

YouTube is the second biggest search engine in the world, after Google. And while keywords on Google have become expensive, tons of great keywords on YouTube still have very little competition.

Do an experiment for yourself- think of the keywords and phrases your potential customers are looking for on YouTube. Now see what videos show up for those searches.

I’m willing to bet that no matter what your business does, it’s surprising how few quality videos there are. There is room for you.

And more importantly, people need the knowledge, passion, and leadership you offer. So it’s time to get your message out into the world!

It can be hard to know where to start. So in this article I’m going to lay out the 9 things every YouTube video needs.

Quick interruption: We have a fillable worksheet that goes along with this article. So when you’re done reading this and you’re ready to get started, download it here. Fill it out and you’ll be making amazing YouTube videos in no time.

The Essential YouTube Formula

1: Instantly grab their attention

As soon as the video starts, you need to jump right into what the video is about. You only have a few seconds to catch the viewer’s attention and help them decide if they’re interested in the information.

So without any distractions, and with no fluff, give them a concise idea of what they’re going to learn. For example: “Today we’re going to talk about ______, and how you can achieve _______ even if _______.”

It only needs to be a couple sentences, so a good way to think about this like the title of your video. It’s a one-two punch that makes the viewer sit up and say “That sounds awesome, I want to learn that!” (This is a great place to use your copy-writing techniques to pique their curiosity or touch an emotional trigger.)

2: Introduce yourself

Next, tell the viewer who you are and what the channel is normally about. You want to give some context so they know they’re in the right place. “I’m your host ______ and you’re watching ______, where we help ______ like you accomplish _______.”

This helps your viewer say “Cool, I’m an entrepreneur/writer/mom/athlete/guitarist/whatever too, and I also want to accomplish that thing. I should pay attention!”

3: Ask the viewer to subscribe

Ask the viewer to subscribe and hit the notification bell so they get your updates. The average person needs to hear a Call-To-Action several times before they actually act. So it helps to repeat our CTA to subscribe, which we’ll also say at the end.

Plus, not everyone will watch our whole video, so we want to make sure they don’t miss our CTA.

“We have some amazing stuff coming up on this channel, so make sure you hit the bell so you don’t miss anything.”
This is kind of the “housekeeping” portion of the video. Now that it’s done, we’re ready to dive into the meat of the content.

4: Reintroduce the subject in more detail

In the intro, you explained the topic of the video in just a couple sentences, to grab the viewer’s attention. Now you’re going to say it again, but in more detail. This time you can include things like:

● Why is this a timely thing to talk about?
● Why is it important to learn this information?
● What does it feel like to struggle with the problem you’re talking about?
● What will the viewer know how to do by the end of the video?

The first intro is kind of like hooking a fish. This time as we go into more depth, it’s like we’re starting to reel the fish in. We’re setting the hook deeper. We’re making sure our viewer is 100% locked in, and we’re really piquing their interest so they want to keep watching and learning.

5: Teach the content

This is where we dive into the actual content of the video.

Usually I write down 5 bullet points that I want to cover.

If I’m teaching how to do something I’ll break it into five steps.
If I’m trying to convince the viewer of something, I’ll think of five supporting arguments.

If I’m telling a story, I’ll pull out five important lessons.

Depending on the amount of content, I might make five sub-points for each one.

Then all I have to do is put an iPad in front of me with a presentation on it. It doesn’t need to be in-depth, just the five points with their five sub-points that I want to hit. This makes it really easy for me to look at each prompt, talk about what I want to cover, then move onto the next thing.

It’s also really important to use examples. Each point on your outline might only be one sentence, but then you can tell a short story or give an example to bring it to life. This will make your content more memorable and powerful for your reader. And once you get comfortable with this, it also helps you make great videos fast.

6: Give a quick recap

Once you get through the content portion, you’re going to go back and review the main points.

I’m a big fan of the strategy: “Tell them what you’re going to tell them. Tell them. Tell them what you told them.”

This might sound like overkill, but you want to make it completely obvious what the takeaways
and the lessons are.

Plus, by summarizing the key points you can say “Alright, so the five things again are… Now you know how to _____. Isn’t that cool?!”

Instead of hoping your viewer came to the conclusion that you wanted them to, you get to plant the idea in their head that they now have new knowledge or skills. It helps solidify the value that you offered, and it establishes you as the expert.

7: Give a CTA (Call-To-Action)

Next you’re going to give a call to action. Say something like:

● “Now go put this into action.”
● “Go opt-in below.”
● “Click on the links in the description.”

It’s always a great idea to give them something to do when they’re done watching the video. You worked hard to get their attention and trust, so you want to keep the momentum going. Tell them how they can get more value from you. Give them a way to continue on the journey with you.

8: Ask them to subscribe again

It’s hard to get in front of a viewer for the first time.

Your video had to end up in their search results. Or the YouTube algorithm had to suggest one of your videos. Or someone linked to one of your videos in a Facebook post.

Now that the hard work is done, we want to make sure it’s much easier in the future. If we can get them to subscribe and click the notification bell, next time they’ll see our video as soon as it comes out.

9: Sign off

Finally, at the very end we want to say goodbye and thank the viewer for watching.

If you want, you can even give a short teaser of what’s ahead. Open a loop in their mind so they want to tune in next time.

Or you can simply say something like “See you next time” so that it plants the seed that this isn’t the last video they’re going to watch from you.

It’s a simple formula, but it’s powerful. If you follow these 9 steps you’re going to have videos that are:

● Easy to digest
● Get your key points across
● Get you subscribers
● Get people to take the action that you want them to take

And all of this makes the algorithms happy so your content gets suggested more.

The Invaluable Life Hack:

As you’re filming your videos, here’s a massive pro tip:

When you create your presentation, give yourself prompts like these:

● “If you want to achieve ______, the first thing you need to do is ______”
● “One of the most common problems I see people struggle with is ______”
● “Most people have the misconception that ______, but in reality ______.”
● “A trick I discovered to accomplish ______ is to do ______.”

You don’t have to use these exact prompts- obviously there are a million variations depending on your content. But treat it like a madlib. Give yourself the beginning of a sentence so that you can fill in the blank.

The idea is you look at your presentation on the iPad, you see your bullet points for what you want to talk about, and then you have all these prompts underneath. Most people stumble through their words and make it up as they go. But you can simply read the prompt out loud to get the idea started, then finish the sentence and keep going.

This does two important things…

First, it gives you “training wheels” to help launch each concept you want to include in your video. It makes it quick and easy to speak clearly and professionally.

Secondly, and more importantly, each of these sentences is the beginning of a coherent idea. So when you repurpose this video (when you turn it into short Instagram videos or Facebook quote images), each one of these prompts is the logical beginning of a new excerpt. Each introduces a key takeaway that stands on its own.

Trust me, when you start repurposing your content, you’ll thank me for these prompts. Click here to learn more about how we repurpose content in my business.

Jumpstarting Your YouTube Career

I want to make it as fast and easy as possible for you to start using this outline for yourself.

That’s why we created the Perfect YouTube Outline worksheet. Each of these steps has questions and examples. Just fill in the blanks and you’ll have your whole video clearly mapped out in one place.

Grab your free copy here.

But What Should My Videos Be About?

This article walked you through how. But what about the what?

How do you know what to film your videos about? And what your potential viewers want to hear?

After years of helping my clients with these exact questions, we’ve developed 5 specific answers. And we reveal them in our article 5 Videos Every Business Needs In 2019.

These are the first 5 videos I make with all of my clients, and I’m confident that no matter what business you’re in, these will be fantastic for you too.

Thanks for reading, and please do me a favor. Leave a comment under the video and let me know what your biggest takeaway was, or what your biggest question is.

I can’t wait to read your comments!

This article is one part of our massive guide THE “BE EVERYWHERE” CONTENT FORMULA: How To Dominate Social Media With A Cohesive Strategy, Without Having To Be Your Own Media Company. If you want to learn our A-to-Z process for figuring out what kind of content to produce, how to create great content lightning fast, and how to get it in front of potential customers everywhere, you can find the guide here.

How to Create a $500 Training Program in less than a week

I want to share an embarrassing secret that I bet you can relate to. 

I am literally one of the biggest procrastinators on the planet. It is an absolute dysfunction for me, and it gets in the way of a lot of things in my life. 

I used to be very, very bad at creating training programs. If I had to sit down and film videos or write content, it would take me forever. 

The reason I’m sharing this is because I know so many people that are great at something, and they have an idea for turning their knowledge into an online business, but they never actually launch it. And that’s because it takes them forever to get the information out of their head and into a finished product they can sell. 

If you’re one of those people (and just based on statistics and how many entrepreneurs I talk to every day, I’m guessing you are), I want to share a huge breakthrough I had many years ago. 

Quick interruption: I’ve also compiled ten of my best productivity hacks into The Millionaire Procrastinator’s Productivity Handbook. Click here to download your copy for free.

I stumbled across a way to hack my brain- a way to actually harness my procrastination and redirect it to create massive success for myself. And you can absolutely use this to your advantage too. 

 

How I accidentally learned how to monetize my procrastination

 

I have another huge dysfunction (That’s the last one for the day. I’m not going to admit to any more dysfunctions!). 

I absolutely cannot stand letting anybody down. That might sound like a humble brag, but it really is an issue for me. Often I won’t do something for myself that I should, but if someone else is depending on me I just I just can’t let them down. It’s really hard for me. 

I started to realize that even though I struggle horribly with procrastination, if I told someone I was going to have something done on Tuesday, I would absolutely get it done on Tuesday. Even if it was done at the very last minute, I would always meet the deadline. 

Once I learned this about myself, I started thinking: “How can I use this to get over my procrastination and get the job done?” 

And that’s when I developed a trick that changed my life. 

I figured out if I had one person that was depending on me, it absolutely motivated me to get something done. If I had 10 people depending on me, it motivated me 10 times more. And if those people were customers who had paid me in advance… I would do literally whatever it took to make sure I didn’t let them down. 

And that was the secret.

I had accidentally discovered how to harness one dysfunction to cancel out the other: I forced myself to be accountable, and the accountability actually beats out my need to procrastinate.  

This breakthrough completely changed my life. 

Today I make millions of dollars a year by taking things that I’m nerdy about and teaching people how to get the same results. A lot of people see the sales my business generates every month and they think I’ve got a giant list of past customers. They think I must have enormous resources or some secret sauce they don’t have. But the truth is, it’s just because I learned how to channel these dysfunctions and now I can take a concept for a product and launch it insanely fast.

I hope this lesson alone is worth the price of admission for reading this article. But I want to take it one step further and show you exactly how you can use this to launch a profitable training program in a week or less. 

The fastest way to launch a profitable course I’ve ever seen (and the cornerstone behind my business’s success)

This is the 5-part formula I use to launch all of my courses:

Step 1: Figure out what you’re going to teach

People tell me all the time “I can’t create a course, I’m not an expert in anything!” 

But it’s not about being an expert. It’s simply about teaching someone how to do something. 

I promise you there are dozens of things you can teach, you just haven’t taken the time to think about your knowledge and your processes. 

So set aside an hour or two, grab a pen and paper, and start brainstorming:

  • What are some skills you have?
  • What are some results you’ve helped other people achieve? 
  • What things do you friends come to you for advice about? 
  • What are you recognized for at work?
  • What is something you learned in school that not everyone knows?

The answers are unlimited. Shooting free throws. Curing headaches. Writing books. There’s no end to the things people will pay you to teach them.

Step 2: Create an outline. 

This is probably the most important thing I’m going to tell you…

Once you know what you’re going to teach, DO NOT start writing an ebook, filming videos, or creating your digital product. 

What I want you to do simply ask yourself: “What is the big takeaway? What’s the one thing I want people to know?”

Then take that One Big Thing and use the 5×5 technique: 

Break your process down into 5 parts. What are the 5 steps you could teach to take someone from having no knowledge, all the way to being able to do the thing you’re teaching them? 

Now take each of those 5 major points and break them into 5 minor points. If you need to do 4 or 6, that’s fine, but in my own courses I always aim for 5 because it’s not too much information to consume, but not too little as well. 

You don’t need to write these steps out in full paragraphs. Simply write them out as bullet points in a google doc. Give yourself an hour or two to get the entire outline done.

Step 3: Start selling 

Here’s the part that’s going to be hard to wrap your head around: I want you to start making sales before you’ve actually created anything. 

I know that sounds crazy. But here’s a lesson that is imperative you learn: you’re not selling a product, you’re selling an outcome. 

Your customers don’t want an ebook or a training manual or a video course. They want your solution to their problem. They want the amazing end result that you offer. 

Without a doubt, the best way I’ve found to do this is through a live webinar. Use Zoom, use GoToWebinar, use whatever you want, but teaching on a live webinar is the shortest path to getting knowledge out of your head and into your customer’s brain. 

That’s exactly how I do it. I say “Here are the results I’ve gotten for other people, and here’s what I’m going to teach you so you can achieve those same results too.” Essentially all I’m doing is selling the bullet points I mapped out in Step 2. And when a customer buys, they’re immediately taken to a page that says “Thanks for your purchase, now sign up for a webinar.”

Step 4: Build your presentation

Here’s the secret to this whole strategy: now that you have paid customers who have signed up for a webinar on your calendar, you have no choice but to get your course done. 

That might sound intimidating, but the good news is it’s not that hard. 

Build a presentation with PowerPoint or Keynote and simply walk your students step by step through the process of how to do the thing you’re teaching them. Since you have a deadline on the calendar and they’re depending on you, you will force yourself to actually put together a course in a logical fashion- and faster than you ever imagined. 

Still to this day I’m not disciplined enough to sit down and write copy or cut videos in a certain time frame. But when I do things live, it forces me to get my presentation finished in time.

Step 5: Deliver the webinar

This is the part that terrifies most people.  

The first time I teach this system to someone, they always say “It’s going to seem like I’m teaching on the fly. I don’t want to look like I’m winging it!” 

But the thing is, live webinars are actually a huge benefit to your customers because they’re not just watching videos, they get to be an active part of the course. They’re not going to care that you haven’t scripted every single word of the presentation, they’re going to love the fact that they can ask you questions. 

I personally love doing this because the questions people ask make the course a lot better than it would have been had I just guessed what they wanted to know.

I record the webinar, and when it’s over we split the recording into the five individual videos and upload it to a members area. That way when customers watch it in the future, they’re not just watching one big webinar, they’re watching individual videos with a logical progression. 

We always try to get the videos uploaded within 24 hours of the original webinar, so we can send out an email to all of the buyers saying “Did you miss the live presentation, or do you want to watch it again? It’s live in the members area, you can go check it out now.” 

Sometimes there will be a section I want to reshoot. And the great thing is, since the original version is live in the members area, I have an enormous incentive to get the new video filmed and uploaded as fast as possible, whereas normally I would drag my feet for weeks.

What this looks like in practice- my exact blueprint for enormous launches

I know this is a ton of information to digest, so I want to show you how this looks in practice. This is the exact blueprint for how I launch my own courses:

I’ll pick a day to give my live webinar- usually a Tuesday. No matter what, everything MUST be ready on that date. 

The Wednesday and Thursday before I’ll send out two emails that will lead into a sales email. These are to pique my customers’ interest and start getting them excited about the value I’m going to offer them. 

On Friday I send out the sales email, which explains exactly what they’re going to get in the course. And remember I sell it before I create anything, so basically I’m just selling bullet points. Essentially these three emails are like a mini sales letter, but delivered to their inbox, and these emails lead directly to a buy page. The sale is open all weekend, and I close it on Monday. 

While the sale is going on, I’m building my Keynote slides and polishing my presentation. By the time Tuesday arrives I’m ready, and I give the training live. Once the live webinar is done, my staff takes the recording, cuts it into pieces, and puts into the members area. 

And that’s it! That’s how I create profitable training programs in a week or less. 

If I would try to create a video course from scratch it would take me weeks, if not months, because I would procrastinate so much. But by doing it live, I trick myself and use the impending deadline to just get it done. As a result I’ve been able to create a super successful business- that I can run out of a backpack. 

 

My challenge to you

Now that I’ve shared my secret to success, I challenge you to use it for yourself. 

Here’s what I challenge you to do: I want you to sit down and think “What is something I’m good at?” Start brainstorming and pretty quickly you’re going to realize you have a training program inside you already- something you can teach someone to do on their own. 

Break the process down into 5 steps, and put a date on the calendar when you’re going to give your training on a live webinar. 

If you don’t have an audience or an email list yet to sell your live webinar to, ask three friends to join you on a Zoom call and teach them. Record the video, break it down into individual segments, and now you have a finished training course ready to sell to future customers. 

 

Next steps

Once you have your course finished, the big question is “How do I get my offer in front of potential customers?” 

There are many answers: organic traffic, social media marketing, affiliate marketing, Facebook groups and forums, paid advertising, and much more. 

But possibly the hottest advertising strategy right now is Facebook ads. This is probably the most powerful marketing tool that entrepreneurs have ever had access to… and you have access to it as well. 

It used to be that only the Coca-Colas and Nikes of the world could use cutting-edge advertising methods, because TV commercials and radio spots were so expensive. But now, even if you have a shoestring budget, you can say “Who is my exact ideal customer? How old are they, what gender are they, where do they live, how much money do they make, and what things are they interested in?” And you can pay to only speak to those people, and no one else. 

It truly is incredible. But it’s also a little overwhelming. That’s why I created the Facebook Ads Backpack Guide. If you want to harness the power of Facebook advertising to launch a 7- or 8-figure business that you can run from a backpack, just like I do, then this course will show you step-by-step exactly how you can do that. 

 

Click here to check it out.

If you have any questions about how to use this 5-part strategy in your business, please ask me in the comments below and I’ll do my best to answer. 

And if you use this blueprint to create your own product, please post a link to your sales page in the comments as well. I’m happy to share a little traffic from this page if you tell me how helpful this article was 🙂

And don’t forget, if you’d like to get more of my productivity advice, click here to download your free copy of The Millionaire Procrastinator’s Productivity Handbook.

Scroll to top