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5 Reasons You MUST Start Making Videos For Your Business in 2019

There is a MASSIVE shift happening on the internet right now.
You may not realize it, but the technology that changed our lives in a huge way, is itself going through a huge change.

It doesn’t matter what kind of business you run. You can be in physical products, digital products, software, brick-and-mortar, or anything else. If you want to succeed in 2019 and beyond, you must adapt to this shift.

If you take advantage of it, you will tap into hordes of eager buyers. They will come to trust you and even love you. And they will turn into raving, loyal, paying customers.
But if you don’t take advantage of this… you’ll get left in the dust.
So what is this change I’m talking about?

Video.

Creating videos for your business is absolutely one of the most crucial things you can do moving forward.

Quick interruption: at the end of this article I’m going to tell you about The Bootstrapper’s YouTube Checklist. It’s a free checklist we put together that will help you make professional videos without spending a fortune on gear. I don’t want you to miss it, so you can download it now right here.

The Meteoric Rise Of Video- Just Around The Corner

You might be thinking “Ben, aren’t you exaggerating a little bit? Video… a massive shift?” I want to drive home the magnitude of what I’m talking about. Take a look at this graph:

YouTube by itself currently accounts for almost 20% of all internet traffic.

And it’s getting ready to explode. Take a look at this:

Over the next two years, online video will make up 80% of ALL internet traffic.

Just imagine what this means for the daily life and habits of your potential customers. Check this out:

The average American adult spends an hour and a half online every day, and a quarter of that time is watching video. (For younger demographics these numbers are much higher.)
And here’s one last graph:

More than half of all consumers want to see more videos from businesses they shop with.

I know I just buried you in numbers and statistics, but this is the bottom line… people are spending enormous amounts of time watching online video. And that number is skyrocketing.

Many entrepreneurs (especially in the brick-and-mortar world) think this revolution won’t affect them. They think online video means Netflix and funny Facebook clips. And they think the business world is separate.

They are sorely mistaken. And their businesses are about to get pulverized, because people expect to see video for nearly everything… including businesses they spend money with.

So here are the 5 reasons you need to start making YouTube videos…

Why Your Business Absolutely Must Start Filming Videos.

1. Your customers have been trained to learn through video

Over the last 50 years, TV has become an integral part of our lives. This means that we’ve been trained as a society to take in information by video.

Think about it: humans learn in different ways. Some of us are auditory learners. Some are visual learners. Some are tactile learners, and on and on (there are 7 styles in total).

Video incorporates several of those (visual, aural, verbal, social) which makes it the most effective medium for most people.

And on top of that, the average American in 2017 watched almost 4 hours of TV a day! This means we’ve had the most amount of practice taking in information through video.

The point is… if you create videos for your business, it will be easy for people to understand how to consume your content, because we know how to learn in that format. You have to be thinking about how you can leverage that.

2. People are searching for information (that you’re already an expert in) on YouTube

YouTube is the second largest search engine on the planet (behind Google obviously).
So more and more, when someone wants to learn something or is looking for the answer to a problem, they’re not searching for articles to read. Now they’re looking for videos where they can watch someone teach the information they want.

You need to take advantage of this. You need to start putting yourself in places where people are already searching for the kind of information you provide.

But there’s another critical point:

Google owns YouTube. And you’ve probably already noticed, Google is increasingly showing YouTube videos in your search results. So when you create a video and you pay attention to certain keywords, not only will you rank high in YouTube. You’ll also start ranking in Google search.

By creating videos, you essentially get the double-benefit of leveraging two platforms at once.
So you can become a trusted source very quickly.

I want you to stop thinking about YouTube as an entertainment platform where you need to make a “show.” Start looking at it like a reference library, and make sure you have valuable information that people can find.

3. Video ads convert astronomically higher than image ads

Here’s an insane statistic: people are 27 times more likely to click on a video than a standard ad.

Think about your daily life. When you’re scrolling through your newsfeed, either on your phone or on your computer screen, what catches your attention the most?

Video, right?

It makes perfect sense just on a biological level. Our brains are wired to focus on sound and movement. It goes all the way back to our caveman days of running away from saber-tooth tigers.

So if your content contains sound and motion (literally if it hits several senses at once) your audience will pay attention to it.

There’s no way a static, print ad can compete with video.

4. Video helps people bond with you

I talked before about styles of learning- visual, aural, verbal, tactile, etc. Well there’s another style that is incredibly important: social.

Humans are social creatures. We’re designed to live in tribes. We have complex relationships. When people make you feel good, your brain releases oxytocin which makes you trust them. I don’t want to nerd out too much on this subject, but the point is, a lot of our thoughts and emotions are dictated on a core level by chemicals in our bodies.

So what does this have to do with video?

Well, when someone can see your face, and they watch your facial expressions, and they hear your voice, and you teach them something that provides value to their life… all those things make a powerful imprint on them.

You could provide the same information in written form, but it’s not going to touch all those social and emotional triggers we’re programmed with.

The simple fact is that if you start filming videos, people will bond with you fast. And if they bond with you fast, they will buy your products and services over your competitors, because they’ll feel like they know you a lot better.

Video allows you to bond with people in a way that you just can’t do with print, and you can absolutely take advantage of this for your business too.

5. Video is the easiest way to explain the value you provide

Thanks to social media, we’ve become accustomed to unprecedented transparency.

We don’t just want to eat a great meal. We want to watch a cooking show and see how the dish is made.

We don’t just want to go see a great show. We want to read reviews online and hear about other people’s experiences.

We don’t just want to take a vacation. We want to stay in an Airbnb where we can become friends with a local person.

This is having a huge impact on the way we do business.

Consumers don’t want to spend money with a business and have an impersonal interaction. They want to know what’s going on behind the scenes. They want to feel a connection with the people on the other end.

So no matter what product or service your business provides, video is the easiest way to explain what you do and how it helps your customers.

Video is your way of pulling back the curtain and helping customers learn about you so they know, like, and trust you.

Does This Actually Work?

You may still be skeptical about how video can help grow your business. I want you to understand that this isn’t theory. This isn’t conjecture.

Several years ago I made a conscious decision to double down on video in my business. In the years since then, I can’t tell you how many great relationships I’ve had come out of the videos we create.

I have customers right now that pay a fortune for our services, and that relationship started because of one single YouTube video. That’s it. They saw a video and they started looking for more from us.

If by some weird twist of fate all my videos got deleted from the internet forever and I had to start over from scratch… I wouldn’t think twice about diving back in. I wouldn’t think it’s too late to get started on YouTube, and I wouldn’t start looking for a new opportunity.

I’d start filming new YouTube videos right away, and you can do the same thing.

You Have To “Create The Window”

By now I hope you’re realizing how important it is for you to start focusing on video.

But here’s the elephant in the room:

“I’m not good on camera.”

“I feel uncomfortable putting my face out there.”

“I don’t have the camera and lighting and backdrop and microphone and…”

I totally get it. Getting started in video can be uncomfortable, awkward, and downright scary. Here’s the thing: you don’t need to be good at it. (You’ll get good with a little practice.)

But it’s not about being good. People aren’t tuning in because of your production value. They will tune in because you’re giving them a window into your world.

They want to understand what you do. They want to get closer to you before they do business with you. They want to see your expertise and your personality. They want to create a connection with you.

They don’t care about your lighting or your editing. They care about the human bond.

And they can’t get that unless you create the window that allows that connection to happen.

So don’t worry yet about being good. Just create a medium and a format where you can be available.

I Challenge You!

I want to leave you with a challenge: get out your phone and film your first video right now. Upload it to YouTube and leave a link in the comments. And if you’re reading this now, I want you to go into the comments and leave a thumbs up on every single video you see. Let’s help each other get some eyeballs on our videos!

You might be thinking “That’s easy for you to say Ben! But I don’t have the right camera/microphone/lights/whatever.”

If that’s the case we put together a checklist called The Bootstrapper’s YouTube Checklist. Just follow these simple steps and you can make videos that look and sound great, without buying expensive gear.

And if you’re not sure how to outline your video about, check out our article The 9 Essential Elements Of An Amazing YouTube Video. It walks you through a step-by-step roadmap that takes all the guesswork out of structuring great videos.

Thanks for reading, and I can’t wait to watch your video in the comments!

This article is one part of our massive guide THE “BE EVERYWHERE” CONTENT FORMULA: How To Dominate Social Media With A Cohesive Strategy, Without Having To Be Your Own Media Company. If you want to learn our A-to-Z process for figuring out what kind of content to produce, how to create great content lightning fast, and how to get it in front of potential customers everywhere, you can find the guide here.

How to Create a $500 Training Program in less than a week

I want to share an embarrassing secret that I bet you can relate to. 

I am literally one of the biggest procrastinators on the planet. It is an absolute dysfunction for me, and it gets in the way of a lot of things in my life. 

I used to be very, very bad at creating training programs. If I had to sit down and film videos or write content, it would take me forever. 

The reason I’m sharing this is because I know so many people that are great at something, and they have an idea for turning their knowledge into an online business, but they never actually launch it. And that’s because it takes them forever to get the information out of their head and into a finished product they can sell. 

If you’re one of those people (and just based on statistics and how many entrepreneurs I talk to every day, I’m guessing you are), I want to share a huge breakthrough I had many years ago. 

Quick interruption: I’ve also compiled ten of my best productivity hacks into The Millionaire Procrastinator’s Productivity Handbook. Click here to download your copy for free.

I stumbled across a way to hack my brain- a way to actually harness my procrastination and redirect it to create massive success for myself. And you can absolutely use this to your advantage too. 

 

How I accidentally learned how to monetize my procrastination

 

I have another huge dysfunction (That’s the last one for the day. I’m not going to admit to any more dysfunctions!). 

I absolutely cannot stand letting anybody down. That might sound like a humble brag, but it really is an issue for me. Often I won’t do something for myself that I should, but if someone else is depending on me I just I just can’t let them down. It’s really hard for me. 

I started to realize that even though I struggle horribly with procrastination, if I told someone I was going to have something done on Tuesday, I would absolutely get it done on Tuesday. Even if it was done at the very last minute, I would always meet the deadline. 

Once I learned this about myself, I started thinking: “How can I use this to get over my procrastination and get the job done?” 

And that’s when I developed a trick that changed my life. 

I figured out if I had one person that was depending on me, it absolutely motivated me to get something done. If I had 10 people depending on me, it motivated me 10 times more. And if those people were customers who had paid me in advance… I would do literally whatever it took to make sure I didn’t let them down. 

And that was the secret.

I had accidentally discovered how to harness one dysfunction to cancel out the other: I forced myself to be accountable, and the accountability actually beats out my need to procrastinate.  

This breakthrough completely changed my life. 

Today I make millions of dollars a year by taking things that I’m nerdy about and teaching people how to get the same results. A lot of people see the sales my business generates every month and they think I’ve got a giant list of past customers. They think I must have enormous resources or some secret sauce they don’t have. But the truth is, it’s just because I learned how to channel these dysfunctions and now I can take a concept for a product and launch it insanely fast.

I hope this lesson alone is worth the price of admission for reading this article. But I want to take it one step further and show you exactly how you can use this to launch a profitable training program in a week or less. 

The fastest way to launch a profitable course I’ve ever seen (and the cornerstone behind my business’s success)

This is the 5-part formula I use to launch all of my courses:

Step 1: Figure out what you’re going to teach

People tell me all the time “I can’t create a course, I’m not an expert in anything!” 

But it’s not about being an expert. It’s simply about teaching someone how to do something. 

I promise you there are dozens of things you can teach, you just haven’t taken the time to think about your knowledge and your processes. 

So set aside an hour or two, grab a pen and paper, and start brainstorming:

  • What are some skills you have?
  • What are some results you’ve helped other people achieve? 
  • What things do you friends come to you for advice about? 
  • What are you recognized for at work?
  • What is something you learned in school that not everyone knows?

The answers are unlimited. Shooting free throws. Curing headaches. Writing books. There’s no end to the things people will pay you to teach them.

Step 2: Create an outline. 

This is probably the most important thing I’m going to tell you…

Once you know what you’re going to teach, DO NOT start writing an ebook, filming videos, or creating your digital product. 

What I want you to do simply ask yourself: “What is the big takeaway? What’s the one thing I want people to know?”

Then take that One Big Thing and use the 5×5 technique: 

Break your process down into 5 parts. What are the 5 steps you could teach to take someone from having no knowledge, all the way to being able to do the thing you’re teaching them? 

Now take each of those 5 major points and break them into 5 minor points. If you need to do 4 or 6, that’s fine, but in my own courses I always aim for 5 because it’s not too much information to consume, but not too little as well. 

You don’t need to write these steps out in full paragraphs. Simply write them out as bullet points in a google doc. Give yourself an hour or two to get the entire outline done.

Step 3: Start selling 

Here’s the part that’s going to be hard to wrap your head around: I want you to start making sales before you’ve actually created anything. 

I know that sounds crazy. But here’s a lesson that is imperative you learn: you’re not selling a product, you’re selling an outcome. 

Your customers don’t want an ebook or a training manual or a video course. They want your solution to their problem. They want the amazing end result that you offer. 

Without a doubt, the best way I’ve found to do this is through a live webinar. Use Zoom, use GoToWebinar, use whatever you want, but teaching on a live webinar is the shortest path to getting knowledge out of your head and into your customer’s brain. 

That’s exactly how I do it. I say “Here are the results I’ve gotten for other people, and here’s what I’m going to teach you so you can achieve those same results too.” Essentially all I’m doing is selling the bullet points I mapped out in Step 2. And when a customer buys, they’re immediately taken to a page that says “Thanks for your purchase, now sign up for a webinar.”

Step 4: Build your presentation

Here’s the secret to this whole strategy: now that you have paid customers who have signed up for a webinar on your calendar, you have no choice but to get your course done. 

That might sound intimidating, but the good news is it’s not that hard. 

Build a presentation with PowerPoint or Keynote and simply walk your students step by step through the process of how to do the thing you’re teaching them. Since you have a deadline on the calendar and they’re depending on you, you will force yourself to actually put together a course in a logical fashion- and faster than you ever imagined. 

Still to this day I’m not disciplined enough to sit down and write copy or cut videos in a certain time frame. But when I do things live, it forces me to get my presentation finished in time.

Step 5: Deliver the webinar

This is the part that terrifies most people.  

The first time I teach this system to someone, they always say “It’s going to seem like I’m teaching on the fly. I don’t want to look like I’m winging it!” 

But the thing is, live webinars are actually a huge benefit to your customers because they’re not just watching videos, they get to be an active part of the course. They’re not going to care that you haven’t scripted every single word of the presentation, they’re going to love the fact that they can ask you questions. 

I personally love doing this because the questions people ask make the course a lot better than it would have been had I just guessed what they wanted to know.

I record the webinar, and when it’s over we split the recording into the five individual videos and upload it to a members area. That way when customers watch it in the future, they’re not just watching one big webinar, they’re watching individual videos with a logical progression. 

We always try to get the videos uploaded within 24 hours of the original webinar, so we can send out an email to all of the buyers saying “Did you miss the live presentation, or do you want to watch it again? It’s live in the members area, you can go check it out now.” 

Sometimes there will be a section I want to reshoot. And the great thing is, since the original version is live in the members area, I have an enormous incentive to get the new video filmed and uploaded as fast as possible, whereas normally I would drag my feet for weeks.

What this looks like in practice- my exact blueprint for enormous launches

I know this is a ton of information to digest, so I want to show you how this looks in practice. This is the exact blueprint for how I launch my own courses:

I’ll pick a day to give my live webinar- usually a Tuesday. No matter what, everything MUST be ready on that date. 

The Wednesday and Thursday before I’ll send out two emails that will lead into a sales email. These are to pique my customers’ interest and start getting them excited about the value I’m going to offer them. 

On Friday I send out the sales email, which explains exactly what they’re going to get in the course. And remember I sell it before I create anything, so basically I’m just selling bullet points. Essentially these three emails are like a mini sales letter, but delivered to their inbox, and these emails lead directly to a buy page. The sale is open all weekend, and I close it on Monday. 

While the sale is going on, I’m building my Keynote slides and polishing my presentation. By the time Tuesday arrives I’m ready, and I give the training live. Once the live webinar is done, my staff takes the recording, cuts it into pieces, and puts into the members area. 

And that’s it! That’s how I create profitable training programs in a week or less. 

If I would try to create a video course from scratch it would take me weeks, if not months, because I would procrastinate so much. But by doing it live, I trick myself and use the impending deadline to just get it done. As a result I’ve been able to create a super successful business- that I can run out of a backpack. 

 

My challenge to you

Now that I’ve shared my secret to success, I challenge you to use it for yourself. 

Here’s what I challenge you to do: I want you to sit down and think “What is something I’m good at?” Start brainstorming and pretty quickly you’re going to realize you have a training program inside you already- something you can teach someone to do on their own. 

Break the process down into 5 steps, and put a date on the calendar when you’re going to give your training on a live webinar. 

If you don’t have an audience or an email list yet to sell your live webinar to, ask three friends to join you on a Zoom call and teach them. Record the video, break it down into individual segments, and now you have a finished training course ready to sell to future customers. 

 

Next steps

Once you have your course finished, the big question is “How do I get my offer in front of potential customers?” 

There are many answers: organic traffic, social media marketing, affiliate marketing, Facebook groups and forums, paid advertising, and much more. 

But possibly the hottest advertising strategy right now is Facebook ads. This is probably the most powerful marketing tool that entrepreneurs have ever had access to… and you have access to it as well. 

It used to be that only the Coca-Colas and Nikes of the world could use cutting-edge advertising methods, because TV commercials and radio spots were so expensive. But now, even if you have a shoestring budget, you can say “Who is my exact ideal customer? How old are they, what gender are they, where do they live, how much money do they make, and what things are they interested in?” And you can pay to only speak to those people, and no one else. 

It truly is incredible. But it’s also a little overwhelming. That’s why I created the Facebook Ads Backpack Guide. If you want to harness the power of Facebook advertising to launch a 7- or 8-figure business that you can run from a backpack, just like I do, then this course will show you step-by-step exactly how you can do that. 

 

Click here to check it out.

If you have any questions about how to use this 5-part strategy in your business, please ask me in the comments below and I’ll do my best to answer. 

And if you use this blueprint to create your own product, please post a link to your sales page in the comments as well. I’m happy to share a little traffic from this page if you tell me how helpful this article was 🙂

And don’t forget, if you’d like to get more of my productivity advice, click here to download your free copy of The Millionaire Procrastinator’s Productivity Handbook.

S2E1: 1000 True Fans and The 3 Stage Progression of Burrowing Deep into Someone’s Mind

Do you have 1,000 True Fans for your business right now? If not, you will want to make sure you don’t miss this episode of the Serial Progress Seeker Podcast. Dr. Ben Adkins is going to walk you through the 3 stages of burrowing deep into someone’s mind and guiding them into becoming a raving fan for your business.

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