S2E2: The Medium and the Machine

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Episode Summary

Do you follow people on social media and they seem to be everywhere all the time? You see their images on Facebook and Instagram. You see their videos on Youtube. They just seem to be everywhere all the time. Do you wonder how they get it all done? On this episode of Serial Progress Seeker Dr. Ben Adkins is going to show you the Medium and the Machine that he uses to make it all happen.

Episode Transcription

Last time we talked about how you get a thousand true fans and how that can really blow your business up. This time we’re gonna be talking about the medium and the machine. What do you need to do? What is the process that you need to put together to get in front of these people and to turn them into real fans? All right. Let’s dive in. Let’s do it.

You’re listening to the Serial Progress Seeker Podcast. My name’s Dr. Ben Adkins, and I wanna take you behind the scenes and show you how I built a multi-million dollar digital internet business. And, how I’m turning that entire business into something that I can take with me anywhere, inside of the backpack. Let’s get started with the show.

So, the last time we talked in Episode One of Season Two, we talked about getting famous and getting a thousand true fans and the three major components that were important to doing that. If you wanna go back and listen to that, please do. I think that that’s a great foundation. Each episode in Season Two is gonna build on the last one. So, make sure you go catch up before you listen to this one.

So, in this episode I wanna talk about sort of what you gotta do to actually get there, and what you’ve gotta do to get yourself out there in front of people in a way that builds your business. So, that’s what today is all about. We’re gonna be talking about the medium and the machine. And, I’m gonna walk you through the process that I go through to make sure that I’m creating the kind of content that I need to, to grow my businesses and how I do that, what my process is, how you can mimic that, and how it gets done, everything that I need to get done to show up on the various social networks and other various places that we need to be showing up on.

So, the idea is this. It’s pretty simple. You know, the mediums that we wanna show up on are YouTube and Facebook Video. Okay. So, you YouTube is a video based thing, and we want to be there. We wanna be attacking certain key words that we wanna show up for. Facebook, we wanna just make sure those videos that we’re doing for YouTube are going over there too, so that content can be consumed there as well. Because why not? Right?

But, also on Facebook and Twitter and Instagram and LinkedIn, we wanna be putting out the kind of content that supports that video. Basically, I wanna put out the kind of stuff that really lets people know who I am, a message, but gets them wanting more. So, the posts that go out, the little teaser previews of the podcasts, which you’re listening to now, and all those other things. That’s the key.

So, I work primarily at sort of a high level. Then, it just turns into other stuff. I try to do very little. I try not to do all the things to get this out there. I try to do a couple of key things really well. So, kind of how my week works is pretty simple. I focus on video and audio. That’s the big one for me. It’s video and audio and getting those things done.

So, this machine that we have basically works like this. We do video and audio. So, my Monday, I do podcasts. I will cut a bunch of podcasts in a Monday afternoon. That’s sort of the day where I sit in front of the microphone and just talk like this. Then on Tuesday and Wednesday, I focus most of my energy on video. So, video and once I get done with that it gets passed off to an editor. So, I will batch together five to ten episodes a week of everything that we’re doing.

When I get done with that, those things are flowing down to an editor, someone on my team that their whole job is to edit audio and video. Once those things get done, the person that does that, they pass it off to another person in my staff that their whole thing is to turn the audio and the video into other things. Okay. So, this is a production. Once they get done with that, it’s turning the audio and video that’s been edited and ready to go on YouTube and Facebook and iTunes, all those places where the audio and video goes up.

Their job is to then turn around and turn that particular content into … well, pretty simple into social posts, into things that go on Twitter, on Instagram, on Facebook. Make sure that the image sizes are right, and then of course every so often I have to do one of these fun photo shoots where I take photos that go with those things. But, the idea behind that microcontent is to get people to consume the bigger content. Okay? So, that’s what we call our content trickle down plan.

Like I said, Monday, Tuesday, Wednesday. I’m doing other various work tasks, meetings in the morning. Then I’m sitting down in the afternoon, and I’m either on a Monday, I’m typically recording five to ten podcasts. And then after that, Tuesday, Wednesday, I’m cutting five to ten videos that are gonna be going out, because we have a very aggressive content plan. I have about two videos that come out a week. I have a podcast that comes out every week. We’re trying to post anywhere from five to ten pieces of content a day. That’s not anywhere near enough, but it’s a good start and it’s more than most.

It’s what you have to do to compete in the next couple of years especially. But, that’s the idea, is I go in and record those things. All those things get passed to an editor. The editor batches their work to get that done. And, then it moves on to our group of people that they’re extracting little quotes. They’re extracting little isms out of it to turn it into content that has my image on it or our brand’s image on it. So, that’s sort of the trickle down.

Now, after that, we do some very important things. This is where the machine really starts coming in, because over time when you’re actually putting out content like this, you’re gonna build an audience. You’re gonna have people that are gonna subscribe to your podcast like I hope you will subscribe to this podcast by the way. But, they’ll subscribe to your podcast, so they’ll get alerted when something new comes out and you put something new out. Os, you’ll have those built in listeners. And, over time your blog which I’ll go into that in just a few minutes where that plays into.

Your blog will end up getting readers and people that are after it. Your YouTube channel, you’ll have subscribers, your Facebook page. You’ll have people that are set to alert when you’ve got that. Oh. That happens over time. But, something that really gives you a boost in the beginning, and this is the important part of what we do is what we call our alert list. We have an email list. So, just about everything that we do, we have something that will be at the end of this podcast, and you can basically listen to this podcast all the way through at the very end, there will be something. Hey, do you want more? Do you wanna learn how to do this particular thing, then go sign up here. And, it gives you a place to go opt in and then you get something for free where you learn how to do something.

But, also more importantly, is it gives us the ability to when we put something out, if you haven’t subscribed, we have the ability to send you an email once a week or so, and let’s you know what’s new, what’s coming out. So, this alert list is important. So, just to sort of review, because I don’t want this to turn into anything that’s really long. I like these being short, sweet, and to the point. On Monday, I cut five to ten podcasts. On Tuesday and Wednesday, I cut five to ten videos that go up on the YouTube channel and the Facebook page.

Those go to an editor immediately after I’m done. They make it sound nice and pretty. From there it gets turned into a blog post, because you can take most of the things that I do and turn it into blog content, just because of the way that I deliver content. Then, you could also turn it into that microcontent that shows up on social media with quotes, little pictures of me. Then, like I said, you’ll find pieces of podcast, pieces of videos that we’ve done and are shortened just to be previews to go up there too.

What ends up happening is you get this circle of things. You get this machine that is designed to put great content in front of people, but also take a couple of things that I do throughout my week and turn it into more. Now, when we take on clients, because this is something I do at a high level too. When I take on clients, most of the clients can’t sit down and do things the way that I do. So, we have a whole process of how we do it for clients, and typically what I do with clients that hire us whether it be a client that’s making a million dollars a year or a client that’s making a hundred million dollars a year, what we’ll do is we’ll go in with the clients and we will block out a week to two weeks.

Before that week to two weeks, what I do is I sit down and I work with the client and we map out all of the content that we need to shoot. And, then in that week to two weeks where we’re working with the client, they’re shooting all of that content both audio, both video, they’re shooting all of those pieces of content in that week to two weeks for the entire year. Then we turn that into things that work for them the entire year. Now, when I get a good week, I will bulk content in. So, in a typical week for me, I’ll shoot five to ten pieces of content for each medium, audio and video.

But, in a really good week, when I get an open week, I will have a ton of other stuff to do. I’m trying to knock out 50 to 100 pieces of audio and video content so that I can do that too. That’s sort of how we work with our clients. And, when I’m not working with the client when I’m not putting out a product or supporting a product, something like that, what I’m typically doing is creating new content, so that we can rock that out there. And, we can turn it into stuff.

That’s the key. The key for me is with this machine, the machine does nothing if you don’t turn the key at the top. And, turning the key at the top means creating the kind of content, video or audio, that can be turned into things that will power your social presence, will power your traffic, but most importantly get people on an email list. Because if I get them on an email list, and I hope you’ll side up for an email list, I mean, we’re open with how we use this. I can alert people to the new stuff that we do, which means they can share it with their friends if it’s something that applies to their friend’s world.

But, also more importantly, that email list is something we can use to sell our premium information, our premium content that comes out every so often. So, that’s the key. We build an email list by putting out good content. Pure, plain, and simple. I’ll put people onto an email list. I’ll put people onto a Facebook bot list by putting out really, really good content.

What’s nice is as we’re putting out that content, that list keeps growing. But, we also use that list to help it keep growing. So, in the beginning when you start doing this, when you start cutting your video, cutting your audio, you start turning it into social posts, it can be really frustrating. Because you don’t have as much of a machine. But, what’s nice, and what we do for a lot of our clients is we put them in a position to where they do a chunk of work in a week to two weeks. And, then that machine, because of the work we do behind that, that machine helps them to grow throughout the year.

So, that list starts to build, and as it builds, you start heading this way. Because the most important thing, and this is where I’ll sort of leave us here with the medium and machine and what we’re gonna be talking about as we keep going with this podcast, the most important part of it is consistency. People need to know that you’ve got something coming out every Monday. People need to know that you’ve got something come out every Tuesday and Thursday. That is the key.

And, if you have a backlog of content, because you bulk put it together, then you can do that. Because you’ve gotta think, we’ve been trained for a long time to listen for the weekly show, whether it be on TV, whether it be on YouTube, whether it be on the radio, we’ve been trained for additions, episodes to come out. When you play into that, that’s when things get really, really interesting for your business. Because people become fans and they start to expect it.

So, in this whole process, maybe you’re sitting there at home, man I feel so behind. Because it seems like people are so much farther ahead of me, how do I get going? The key is really lock in on your topic. Really get consistent with producing content on your topic, and then start putting this thing together that once you do one thing, cut a video, cut audio, it has a sort of progression to be turned into something that fills in all the gaps, fills in the days when you’re not putting out content so that people can still go listen, can go watch, and they can become a fan.

So, a thousand fans. It really has to do … a thousand true fans that we talked about in episode one, these are the people that will buy anything you put out. Those people get built by being consistent and putting out consistent content. So, really, the rest of this entire season, Season Two of Serial Progress Seeker, that’s what I’m gonna be talking about is, okay. How do we get deeper into this machine? How do we build this stuff? What do I need to do? What are the check boxes that I need to check off?

So, I hope that you’re excited, and you’re pumped for that. So next episode, we’re gonna be talking about this will be Episode Three, the next one after this. We’re gonna be talking about sort of figuring out who the heck you are. You can’t start putting out content. You can’t start putting things together until you figure out who you are and who you’re trying to attract and what you’re trying to sell.

I know businesses that have been in business 10 years and they still haven’t answered this question, which is why they continually struggle, the businesses that really know who they are and who they’re trying to attract, that’s a big thing. So, before we get into how we create a content plan that makes you famous, how we really get into this content trickle down plan? How do we do all that? How do we build the alert list? All that stuff, all these things that I’m gonna be showing you, basically how to get famous, first we gotta figure out who we are.

Next episode, this was a nice little teaser into medium and the machine, kind of an insight into my process, how I actually put it through the week. Next time we’re gonna be talking about figuring out who you are. All right. I hope you enjoyed this. Do me a favor. If you did enjoy this, and you’re excited about going through this entire process of becoming famous for your business, this is really how you take your business from a, I have to be in the office every day and wait around on people. Or, you’re waiting on people to … and you’re really having to market yourself. This is how you go from having to do all that to having people coming to you.

This is how you go from having to put in hours of the day to putting in the hours you want and working from anywhere, from a backpack. That’s the idea. Even if you don’t wanna work from a backpack, you get the idea. So, I hope you enjoyed it. Make sure you hit subscribe. If you are on iTunes that’s pretty easy to do. On any of the fun places that you listen to podcasts nowadays, that’s pretty easy to do. Hit subscribe. Make sure that you’re getting notifications when we put out a new episode.

This episode is gonna come out pretty much every Monday, just so you are aware. We’ll have special episodes every so often, but every Monday is our schedule. You can wait on that, but more importantly get a notification so you know it’s there, and you don’t get behind. But, after that you can always go to Serialprogressseeker.com, get notes, and keep up with exactly what we’re doing.

All right. I hope you enjoyed the show. I will see you on the next one where we’re gonna be talking about figuring out who the heck you are.

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